Easy-Laser has been awarded the iF DESIGN AWARD 2017 for their design of a display unit for laser-based measurement equipment.

The display unit, XT11, won the Industry/Skilled Trades category and is part of a completely new concept within laser alignment, which was launched last year.

Rustan Karlsson, Head of Marketing at Easy-Laser, states: “The award is an acknowledgment of the hard work that we have put into our next generation of products to make them even more user-friendly and attractive, in a way that is right for our users and our brand. Within our industry, it is like winning an Oscar!” 

He continues: “The work really started three years ago, when our design office, Shift Design & Strategy, identified what Easy-Laser stands for and developed a design guide. Together with our own engineers, they defined what has now been acknowledged by the iF DESIGN AWARD. It feels great to have won it, especially with the product launches ahead of us.”  

The iF DESIGN AWARD is one of the world’s most prestigious competitions. The entries are assessed by a jury of 58 professional designers from around the world. This year’s competition was tough, with over 5500 entries from 59 countries.